“Philosopher Gilles Deleuze comes to mind… Imagine a tree with Red Hot Chilli Peppers sitting on top, Metallica and all the other mega bands just below. In the past every band wanted to climb that tree and take their place, like the monkey chief. In the future there won’t be any trees, friends, there will be only grass. And a lot of it. Fifteen minutes of fame reduced further to the length of a mouse click. In a globalised world, pop music like we used to define it, has no future. What an exciting opportunity this holds!”